Benefits:
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Tuition assistance
MEDIA BUYER
We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.
Reports to the Media Director.
Key Responsibilities
- Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
- Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates.
- Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target.
- Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
- Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
- Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders.
- Cross-Functional Collaboration: Work closely with account service team to align on campaign goals and performance.
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Meetings: Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results.
Requirements
· Experience: 5 or more years of experience in media buying, media planning, or a similar performance marketing role.
· Technical Skills: Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
· Analytical Prowess: Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
· Soft Skills: Excellent negotiation, communication, and multitasking abilities.
· Financial Acumen: Comfort managing large advertising budgets and understanding the financial implications of media purchasing.
Romph & Pou Agency
We are an established integrated marketing agency with offices in Shreveport, Louisiana; Tyler, Texas; and Baton Rouge, Louisiana. We offer a comprehensive range of services with a high level of specialization in gaming and retail marketing. Co-owned by Jeffrey Romph and Robert Pou, R&P has grown through a commitment to providing excellent work and a reputation for going above and beyond for our clients.
At Romph & Pou, we see ourselves as your marketing partner. This approach allows us to understand your business and develop the most effective brand communications within an increasingly competitive marketplace.
After more than 30 years in the industry, we have established a full-service marketing agency that prides itself on outstanding client service. Our mission going forward is to consistently achieve desirable marketing results for our clients while aggressively pursuing new methods of marketing in the process.
We always accept resumes, even if no open jobs exist at the time. If you have a resume you would like to send to Human Resources, please reach out to Amy Davis adavis@rpagency.com
Company Website: RPagency.com
(if you already have a resume on Indeed)